Research and mood board
Your brand, six reference sites from your space, three words you used on our call.
The redesign
Two homepages, before and after.
No clients to show yet, so these are concepts. For each one I wrote the kind of template homepage a startup ships first, then rebuilt its first scroll the way a Sprint would.
Frontwell
Healthcare SaaS · conceptBeforeA 17-word headline, three buttons and six feature cards. A clinic owner can't tell what it does.
AfterFour words, “Your front desk, handled.”, one trial button, and a phone showing the WhatsApp reminders it sends.